I wrote a post this week about the importance of twitter engagement. The process by which we can measure the success of our engagement is called analysis. There are many free tools online you can use to analyze your twitter account. There is no subscription process or need to give anything more than your twitter @soandso handle. After a few seconds you will be able to view your analysis. Try the sites I recommend below. After a few weeks of checking up and re-analyzing your account you will start to be able to distinguish patterns that you can use to better manage you tweeting experience.

Twitter Counter

Love this one. Pure numbers and stats, no funny business. It tells you exactly what you need to know.

Tweet Stats

This site gives some interesting stats. Not super helpful when trying to analyze engagement, but overall a nice tool.

Thanks to renjith krishnan for the photo


When you first step into the twitter universe it can feel like stepping into a dimly lit backroom where everybody is shouting and nobody is listening. Sometimes it can be hard to believe all the hype about social media when you learn what #teamfollowback means and how many people (social media consultants even) use it.
I have been working on ways to “authenticate” the twitter experience and maximize it’s potential for use in the NPO world. Better analytics and an honest approach to the capabilities of twitter are key.

I may not have all the answers to what twitter is. I can tell you what it isn’t.

Twitter is NOT #teamfollowback or any of her variations. This is one of the main sources of the engagement problem and is really getting to be a pain trying to negotiate around in the twitter community.

Twitter is NOT a competition. There are many twitter analytics out there. Most of them are trying to make money. Analytics like klout and twitter grader can offer some useful statistics but rely too heavily on measuring their own success in determining yours. both klout and twitter grader use the klout score and grade of the other individuals you interact with in determining your score. So in essence you could be talking to an empty room and still have a high score as long as everyone you aren’t talking to has a high score too. Klout and twitter grader make money by being the analytics standard. So it has become a competition to satisfy the algorithm (which includes number of followers/tweets etc), not the actual interactions and conversations you might be having.

Twitter is NOT  effective unless you address the engagement issue. I have posted some other bloggers advice to help you maximize your ROI with twitter.

Measuring Twitter Engagement

Twitter Engagement Experiment

4 Basic Twitter Marketing Tips

7 Ideas for Twitter Engagement

Thanks to photostock for use of the image

Do you really need 5 reasons to get on board the train leaving the dark ages and entering the future? No, but for the sake of writing and creating a first post, I ask that you kindly oblige me.

Reason #5

You feel lonely.

I am not trying to replace your psychotherapists, but we can be honest. Sometimes we feel like we could use another friend or two. I mean, who doesn’t feel great when they wake up in the morning and see they have 5k followers hanging off every last one of their 140 character update?

Reason #4

You need a job.

A job? With twitter? Yes. Believe it or not, more and more people are finding jobs through twitter. The JobMob wrote a great 20 step guide to finding a job using twitter back in 2008! So get off the couch and get tweeting!

Reason #3

You want to stay updated.

It goes without saying that the information revolution really has revolutionized information (duh…). Do you remember a time when people waited until the 5 o’clock news or waited for their morning paper to find out the latest story? Me neither. Nowadays news comes at us in a constant stream of information. You blink and you really do miss it.

That is why twitter is so great. You can customize your “news stream” depending on who you follow. It is worth taking time to manage the people you follow. A rock steady timeline can keep you on the edge of your field or just plain ol’ interested.

Reason #2

You own a business/non-profit.

Social Media is here to stay. This is no longer an area of speculation. Instead of wondering if it will last, marketing professionals are forecasting trends and re-arranging resources all in the name of social media. If you own a business, or a non-profit you MUST have a presence in the online social media world. There are plenty of online tools and people like me who are willing to help. You can always send me a tweet @smmykal. I love to answer questions.

Reason #1

It is a whole bunch o’ fun

Twitter at its most holy and pure is a social networking application. It really was designed to stay in touch with friends, say hello to family and meet new and interesting people. Twitter is just one more tool to help us get and stay connected. It absolutely is possible to meet and make friends through social media and twitter can be a fun way to go about it. If you are looking for a more private approach to demystifiying the twitter world, I recommend The Twitter Book. So get out there and start tweeting!

Thanks to jscreationzs for the image