Here you are… completely overwhelmed by the different media platforms with which to grow your business or NPO. You could “tweet”, “like”, “blog”, “stumbleupon”, “tumble” and more! How do you chose? What will be most effective for you?

Depends on your target market (think demographics).

If your target market is under 34 and slightly more male than female and imagry is a key aspect to your organization (design firms, food, art etc.), then is the way for you to go.

Tumblr is easy to use. The dashboard has an easy to use interface that allows for quick and easy media posts. Tumblr users tend to be a quick follow and there is a clear relationship between time dedicated to your tumblr and number of new followers. Tumblr users love the content stream so forgetting to post new content for a few days can lose you some fans. Content sharing is rampant, easy and a key to gaining new friends.

A good friend of mine is a huge tumblr user. Her tumblr account has a massively loyal following, but don’t kid yourself, she spends every waking hour working on her blog. She has discovered that one of the downsides to tumblr is that she will never own her domain name. it will always be It would be a big sacrifice for her to try to make the transition to a privately hosted site.

All in all, tumblr should be another tool in your arsenal of online marketing weaponry. The free, easy interface won’t be going away anytime soon. So get tumblin’.

Thanks to graur razvan ionut for use of the image